London Pensions Fund Authority appoints Penrose Financial

London, 22 September 2009  - The London Pensions Fund Authority (LPFA) has appointed Penrose Financial as Public Relations adviser.

LPFA administers a £3 billion pension fund providing Local Government Pension Scheme benefits to almost 20,000 employees. It is the latest major UK pension fund to appoint Penrose, which already advises the Universities Superannuation Scheme and the Barclays UK Retirement Fund, along with other pensions industry advisors, consultants and asset managers.

The Penrose team advising LPFA is led by Sally Todd, Managing Partner, with Andy Fleming, Associate Director and Lisa Haines, Senior Account Manager.

Commenting on appointing Penrose, Chief Executive of LPFA, Mike Taylor, said:

"We are committed to proactive and constructive input to the debate on the future of public service pensions and in particular the Local Government Pensions Scheme. LPFA is well placed, with the help of Penrose, to clear away some of the half truths surrounding the debate. We are not approaching this with any pre-conceptions, but we do want all stakeholders to be well-informed, focusing on facts, not myth."

 Penrose Managing Partner, Sally Todd, said: "Media discussion surrounding local authority pensions has tended to generate more heat than light to date. We are delighted to be working with LPFA to help establish a clear factual context for the ongoing debate surrounding local authority pension provision."

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For further information

Sally Todd/Andy Fleming

Penrose Financial

020 7786 4815/4823

About Penrose Financial

Penrose Financial is an award-winning specialist PR consultancy for the financial services and capital markets industries. Founded in 1998, Penrose is 100% owned by the partners and staff. Our core areas include retail financial services, institutional investment management, alternative investments, private equity, investor services and consultants, banking, capital markets and research. We are the only UK PR consultancy to combine these sectors in specialist teams. Penrose's clients include many leading UK and international financial institutions. For further details go to www.penrose.co.uk

About the LPFA

The London Pensions Fund Authority (LPFA) administers a £3bn pension fund providing Local Government Pension Scheme benefits to almost 20,000 employees of 200 not for profit organisations and around 40,000 pensioners many of whom used to work for the Greater London Council and the Inner London Education Authority.

As well as administering its own fund LPFA provides a comprehensive range of third party pension services from full administration and pensions payroll to staff placement, data cleanse projects, pension websites and benefit statements.

 For more information see www.lpfa.org.uk